Truck Prices Are Soaring

So when we’re on the clock and working a booth, yet the show looks as crowded as a Milli Vanilli concert, we tend to roam and talk to other vendors. Making polite conversation about each other’s products is out. Usually by this point of a show we’ve heard the opening line from our booth neighbor so many times we could sell his product for him. So asking a question we haven’t already heard – and heard answered a hundred times over – we tend to speculate on other topics such as the future of the diesel industry.

“I drive through downtown all the time and it definitely catches a lot of attention,” Will explained. “I see people take videos and pictures of it all the time. Every now and then someone will ask me if I can pull over so they can take a picture with it.”

According to Will, two major groups run the diesel scene in the area: Dade County Diesels (Instagram: dade_county_diesels) and Vice Mafia (vice.mafia). The truck meets get so big they have trouble finding spots that can accommodate everyone.

For this month’s Power of Pink feature we head north of the border to Ontario, a Canadian province where Tash Walker has spent most of her life. She grew up riding motocross, BMX and horses, and this last hobby turned into a job in her adulthood. For the last ten years Tash has owned, and lived at, a horse stable where she imports horses from Europe to sell in North America. These past ten years have also seen her teaching riding lessons, running a competitive show jumping program and building her 1997 RAM 2500 with a 12-valve Cummins engine.

Her love for diesels began in high school when Tash did a co-op at an auto garage for big rigs and transports. That turned into machinery work including a backhoe with a 4BT Cummins. That’s when she first started to fall in love with the Cummins engine.

When we handed out the award, this convenient refrigerator fit on the Ford Super Duty (2017 & Newer). Now, Dometic has a 7L version for the Chevy/GMC enthusiasts. Priced at $599, applications include the Chevrolet Silverado HD 2500/3500 (2020+ models) and GMC Sierra HD 2500/3500 (2020+ models).

With 7.5L of capacity (enough storage for 12 cans), the CCF-T Center Console Fridge keeps your drinks and snacks chilled at an arm’s reach, saving you the obligatory trip to the store for ice before every weekend trip or surviving on gas station grub while hauling. Unlike other coolers, powered or not, the CCF-T brings convenience to the driver and anybody in the cabin of the truck. No more reaching to the back seat and rummaging through your ice chest one-handed while you try to keep your eyes on the road – this refrigerator places your chilled goods at your fingertips.