Matt Harmening also sells a message with his brand, Diesel Legiance (Instagram: @diesellegiance), whose slogan “Respect The Build” doesn’t really do the brand justice for all it stands for and tries to accomplish.
“When you think of a diesel truck, you think of a powerful, hard-working truck,” Harmening said.
That’s where the initial inspiration for the “diesel” part of the brand name came from, as Harmening sees Americans the same way he sees diesel pickup trucks: powerful, hard-working and reliable. He doesn’t exclude a build from his brand for not having a diesel engine, it’s more of what the diesel engine represents.
The Diesel Legiance website explains further the Legiance side of the name: “The term ‘Legiance’ represents not only our love and respect for our country, but also for our brave soldiers and first responders. We are all one people under God, within the custom build community, encompassing all builders who share our values and passion.”
Earl Harmening, Matt’s father, was a police officer, which gave Matt a lot of respect for the police force. Matt himself was a volunteer firefighter, growing his soft spot for first responders. Harmening also puts his money where his mouth is by donating a percentage of the proceeds he makes through the brand to first responder organizations. In this way he honors his father, his former colleagues in the fire department and all the other heroes on the front lines.
“Pretty much decked it out and made it my own,” Harmening explained. “That’s where my passion for doing this stuff as a side hobby really stems from.”
Throughout the years Harmening bought more cars, worked on them and then sold them so he could upgrade. Each got a little nicer than the last as Harmening became older with growing resources and skill sets. He now owns a decked-out 2016 RAM 2500 with a 6.7L Cummins engine that he bought off a friend who was letting it sit in his garage for two years (pretty sure that’s a party foul). On his builds he does most of the suspension, body and electrical work himself, but leaves the engine work to the mechanics.
Harmening didn’t mess around when it came to lighting up his RAM. It features 20 exterior white LED rock lights, 12 exterior RGB rock lights and eight interior RGB rock lights, as well as Spyder headlights and taillights. A 42-inch LED lightbar lights up the 8-inch McGaughy’s lift, which goes along with a 3-inch body lift. A MICTUNING LED tailgate light strip finishes off the lighting setup.
The truck sits on TIS 544BM 24×14-76 wheels and Toyo Open Country MT 40×15.5 tires with a GEN-Y 15-inch Mega-Duty drop hitch sitting on the back. It’s EFILive tuned with a Flo-Pro 5-inch straight pipe, aFe cold air intake, FOX 2.0 shocks, and Harmening went with Banks for a differential cover and pedal monster.
Other upgrades include RBP Extended Stealth running boards, Clazzio seat covers, a HornBlasters Conductor 244k Train Horn, oil undercoating from Steel City and a KENWOOD DMX907S Memphis Amp.
Harmening wants to upgrade the suspension lift to 10 inches, which would bring the grand total to a hefty 13 inches of lift. He also wants more rock lights on the outside, because you can never have enough lights.
With the support of his wife, Suzanna, Harmening started to put work into his Instagram and even more impressively, he started his own YouTube channel.
“You don’t have to have something, or know someone or live in Hollywood to do something,” he explained. “You just have to have a dream of what you want to do and work at it.”
Harmening wants his brand to help people, spread positivistic mindsets and motivate, and his YouTube videos reflect that. Videos range from vehicle customizations to building a golf simulator in your basement. Essentially, he wants to help people have the know-how to perform these projects themselves.
If his Diesel Legiance slogan is “Respect The Build,” Harmening’s personal slogan would be “Dream big, set goals, work hard, smash goals, repeat.” That’s what he does, and what he plans to continue to do.
951-493-7100
www.afepower.com
Banks
800-601-8072
www.bankspower.com
Diesel Legiance
www.diesellegiance.net
800-762-4286
www.flopro.com
FOX
831-274-6557
www.ridefox.com
HornBlasters
877-209-8179
www.hornblasters.com
KENWOOD
www.kenwood.com
559-226-8196
www.mcgaughys.com
MICTUNING
www.mictuning.com
Spyder
626-934-8884
www.spyderauto.com
724-719-7122
www.steelcityundercoating.com
TIS Offroad
877-283-9433
www.tiswheels.com
Toyo Tires
800-442-8696
www.toyotires.com